Nov 28, 2024
Scrollytelling
Point Made PR
MISSION
Point Made PR, a small and lean public relations firm, needed a distinctive brand identity that would position them as a credible alternative to established players. The challenge was creating a visual system that balanced professional authority with boutique approachability while clearly communicating their specialized expertise in grassroots mobilization and editorial placement to mid-market clients who felt overlooked by larger agencies.
ROLE
Brand Identity Designer
APPROACH
The brand system came to life through carefully crafted mockups showcasing business cards, branded notebooks, and other collateral alongside a modern website. These applications demonstrate how the identity translates across physical and digital touchpoints, maintaining impact and professionalism at every scale. The visual identity features custom-extended Oswald typography for commanding presence, a speech bubble icon representing communication expertise, and a blue-orange palette balancing institutional authority with collaborative warmth. Every design decision reinforces the core positioning: credible expertise with approachable, energetic service delivery.
RESULT
The final brand identity successfully positions Point Made PR as a sophisticated yet accessible player in the public affairs landscape. The bold logo system, strategic color palette, and comprehensive brand guidelines translate seamlessly across all touchpoints—from business cards and notebooks to a modern website featuring results-driven case studies. The identity communicates exactly what the firm needed: big-firm expertise delivered with boutique-level attention, differentiating Point Made PR in a crowded market through intentional energy and modern professionalism.
