The brand system came to life through carefully crafted mockups showcasing business cards, branded notebooks, and other collateral alongside a modern website. These applications demonstrate how the identity translates across physical and digital touchpoints, maintaining impact and professionalism at every scale.
The visual identity features custom-extended Oswald typography for commanding presence, a speech bubble icon representing communication expertise, and a blue-orange palette balancing institutional authority with collaborative warmth. Every design decision reinforces the core positioning: credible expertise with approachable, energetic service delivery.
Comprehensive brand guidelines establish logo variations, typography hierarchy using Oswald and Public Sans, and strategic color usage across applications. The system ensures consistency while providing flexibility for various communication contexts from formal proposals to social media.
