Globalization, Unfolded

A multimedia "scrollytelling" experience created for the Cato Institute, examining the benefits of globalization by tracing the journey of a t-shirt.

Year

2024

Timeline

2 months

Category

Non-Profit

Service

Web Design

Goal

This visual feature developed as part of the organization's “Defending Globalization” project, intended to be an engaging, visually rich journey through the production of a simple t-shirt -- from design to sale -- and all the locations across the globe involved along the way. All aspects of the design, from interactivity to imagery to stylistic elements to signifier icons, had to speak to the idea of progressing along this journey across the globe.

Result

Subtle text animations and a scroll indicator were employed to immerse users in the progression of the story. Data visualizations were the focus of the piece, including an interactive globe, where users scrolled through color-coded steps of the journey and could click on specific locations to reveal tooltips to learn more. An interactive 3D t-shirt object was also featured in the piece.